{"title":"Serum","description":null,"products":[{"product_id":"anti-acne-serum","title":"Aurrum Essence Co Anti-Acne Serum","description":"\u003cp\u003eA targeted formula on combining keratoly c agents, an inflammatory botanicals, and sebum regulators. Developed to address acne lesions, comedones, and post-acne marks,\u003cbr\u003ewhile maintaining hydra on and barrier tolerance.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003cbr\u003e● Salicylic Acid: Beta hydroxy acid with comedoly c and an-inflammatory ac on.\u003cbr\u003e● Niacinamide: Reduces sebum ac vity, calms inflamma on \u0026amp; supports barrier func on.\u003cbr\u003e● Zinc PCA: Sebum-regula ng and an microbial ac vity against C. acnes.\u003cbr\u003e● Neem Extract: An microbial and soothing botanical.\u003cbr\u003e● Willow Bark Extract: Natural salicylate source with an-inflammatory proper es.\u003cbr\u003e● Alpha Arbu n: Targets post-acne hyperpigmenta on and uneven tone.\u003cbr\u003e● Licorice Root Extract: Soothes inflamma on; reduces pigmenta on from acne\u003cbr\u003e   sequelae.\u003cbr\u003e● D-Panthenol, Glycerin, Betaine: Hydra on and barrier-suppor ve humectants.\u003cbr\u003e● Squalane Crosspolymer: Lightweight emollient for barrier restora on.\u003cbr\u003e● Sodium Hyaluronate (standard \u0026amp; crosspolymer): Mul level hydra on support.\u003cbr\u003e● Gluconolactone \u0026amp; Sodium Benzoate: Gentle polyhydroxy acid + preserva ve system.\u003cbr\u003e● Citric Acid: Maintains formula on pH balance.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBEST FOR:\u003c\/strong\u003e\u003cbr\u003e● Comedonal and inflammatory acne\u003cbr\u003e● Excess sebum produc on\u003cbr\u003e● Post-acne pigmenta on (PIH)\u003cbr\u003e● Acne-prone skin requiring hydra on without clogging\u003cbr\u003e● Pa ents needing an adjunct to prescrip on an acne therapies\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDERMATOLOGIST NOTE\u003c\/strong\u003e\u003cbr\u003e● Focus: Acne lesion control + post-acne pigmenta on correc on.\u003cbr\u003e● Best Pa ent Types: Comedonal\/inflammatory acne, oily skin, pa ents with PIH secondary to acne, those needing barrier-friendly daily acne support.\u003cbr\u003e\u003c\/p\u003e","brand":"Aurum Essence Co","offers":[{"title":"Default Title","offer_id":51041405600022,"sku":null,"price":591.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/5516\/0086\/files\/ANTI-ACNESERUMSHOPPINGSITES.png?v=1776152863"},{"product_id":"de-pigmentation-serum","title":"Aurrum Essence Co De-pigmentation Serum","description":"\u003cp\u003eA mul-pathway depigmen ng serum with niacinamide, tranexamic acid, alpha arbu n, \u0026amp; botanical extracts for targeted reduc on of hyperpigmenta on, melasma,\u0026amp; post inflammatory marks, while maintaining hydra on \u0026amp; barrier support.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003cbr\u003e● Niacinamide: Clinically validated brightening agent; reduces melanin transfer and improves barrier func on.\u003cbr\u003e● Tranexamic Acid: Effec ve for melasma and persistent hyperpigmenta on.\u003cbr\u003e● Alpha Arbu n (2.0%): Tyrosinase inhibitor; reduces forma on of new pigmenta on.\u003cbr\u003e● Acetyl Glucosamine: Works synergis cally with niacinamide for brightening.\u003cbr\u003e● Licorice Root Extract: Botanical depigmen ng and soothing agent.\u003cbr\u003e● Sodium Hyaluronate: Provides deep hydra on \u0026amp; supports skin barrier integrity.\u003cbr\u003e● Squalane (vegetable extract): Lightweight emollient; restores suppleness without clogging pores.\u003cbr\u003e● D-Panthenol \u0026amp; Glycerin: Moisture-retaining humectants; improve skin comfort and tolerance.\u003cbr\u003e● Betaine: Osmoprotectant; reduces skin sensi vity and dryness.\u003cbr\u003e● Citric Acid: Supports pH balance and gentle skin renewal\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBEST FOR:\u003c\/strong\u003e\u003cbr\u003e● Melasma and persistent pigmenta on\u003cbr\u003e● Post-inflammatory hyperpigmenta on (PIH)\u003cbr\u003e● Blotchy and uneven skin tone\u003cbr\u003e● Dark spots resistant to general brightening agents\u003cbr\u003e● Pa ents requiring long-term pigment correc on\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDERMATOLOGIST NOTE\u003c\/strong\u003e\u003cbr\u003e● Focus: Targeted pigment correc on through mul-pathway inhibi on\u003cbr\u003e● Best Pa ent Types: Melasma, len gines, persistent or resistant pigmenta on, PIH not\u003cbr\u003eresponding to basic brightening agents.\u003cbr\u003e\u003c\/p\u003e","brand":"Aurum Essence Co","offers":[{"title":"Default Title","offer_id":51041459470614,"sku":null,"price":591.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/5516\/0086\/files\/DEPIGMENTATIONSERUMSHOPPINGSITES.png?v=1776152775"},{"product_id":"aurrum-essence-co-ultra-brightening-serum","title":"Aurrum Essence Co Ultra-Brightening Serum (30ml)","description":"\u003cdiv class=\"page\" title=\"Page 8\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"page\" title=\"Page 9\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with stabilized Vitamin C derivaves and licorice extract, this serum delivers anoxidant protecon, collagen support, and radiance enhancement while being gentle on sensive and acne-prone skin. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKEY INGREDIENTS: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e● \u003c\/span\u003e\u003cspan\u003eMagnesium Ascorbyl Phosphate (MAP): \u003c\/span\u003e\u003cspan\u003eStable Vitamin C derivave; brightening and collagen-supporve. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e● \u003c\/span\u003e\u003cspan\u003eSodium Ascorbyl Phosphate (SAP): \u003c\/span\u003e\u003cspan\u003eAnoxidant and skin-brightening; suitable for acne-prone skin. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e● \u003c\/span\u003e\u003cspan\u003eAscorbyl Glucoside: \u003c\/span\u003e\u003cspan\u003eSustained release Vitamin C; provides prolonged radiance and tone improvement. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e● \u003c\/span\u003e\u003cspan\u003eLicorice Root Extract: \u003c\/span\u003e\u003cspan\u003eBotanical depigmenng agent; effecve for dark spots and PIH. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e● \u003c\/span\u003e\u003cspan\u003eRose Hydrosol: \u003c\/span\u003e\u003cspan\u003eHydrang and soothing; enhances skin tolerability. ● \u003c\/span\u003e\u003cspan\u003eAqua: \u003c\/span\u003e\u003cspan\u003eVehicle ensuring solubility and delivery of acves. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBEST FOR: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e● Uneven skin tone and dullness\u003cbr\u003e● Early photoaging (fine lines, loss of radiance)\u003cbr\u003e● Oxidave stress and environmental damage\u003cbr\u003e● Sensive or acne-prone skin needing anoxidant protecon \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDERMATOLOGIST NOTE \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e● \u003c\/span\u003e\u003cspan\u003eFocus:\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eGlobal radiance, anoxidant defense, early pigmentaon, collagen support. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e● \u003c\/span\u003e\u003cspan\u003eBest Paent Types:\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eDull, uneven skin tone; early photoaging; sensive or acne-prone individuals needing anoxidant care. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Aurum Essence Co","offers":[{"title":"Default Title","offer_id":51061778546966,"sku":null,"price":591.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/5516\/0086\/files\/ULTRA_BRIGHTENING_SERUM_SHOPPING_SITES.png?v=1773044765"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/5516\/0086\/collections\/USB_Web.jpg?v=1772180196","url":"https:\/\/aurrumessenceco.com\/collections\/frontpage.oembed","provider":"Aurrum Essence Co","version":"1.0","type":"link"}